Google AdWords seems a simple platform, yet it’s very complex. I have been aksed over and over again, “What’s your secret?” Meaning, what is the secret to the exceptionally high metrics I am able to obtain with AdWords. The answer is much care and attention to detail and, perhaps, a more wholistic marketing metric approach ( Read More >>)
Most of you know that I am a full service internet marketing professional who has a niche specialty in gardening and horticulture. What better way to share this expertise than blogging about the meal I made from my first garden harvest! The salad is a slightly spicy red and green mix that I grew from ( Read More >>)
This post is about being Niche and also engaging in internet marketing. I had, for the umpteenth time today, heard that a company who is a bit niche in nature decided that engaging in SEO or SEM would be a waste of money because the “audience is so small”. The audience by the way, which ( Read More >>)
I recently received an email newsletter (as opposed to the dead tree kind) that talked about a relatively new tool from Google called Google Correlate. Being the math junkie that I am, I found this approach to looking at how search phrases relate to one another pretty interesting. Google Correlate takes a search phrase that ( Read More >>)
I recently read a printed newsletter that stated that postcard marketing is more permanent and tangible than email. I have to heartily disagree with my respected colleague. I may be an anomaly, but most postcards that I receive wind up in the trash within 30 seconds of walking in my door from a trip to ( Read More >>)
I work with many Google Adwords accounts and I am seeing something very interesting happening. This post is more of a thoughtful musing than informative. I welcome specific feedback from folks who may have particulars about what is going on. The interesting thing I am seeing is that historically using an [exact match] in Google ( Read More >>)
I recently had a head-scratching experience with a client of mine on why Google AdWords PPC conversion data was being recorded with e-commerce tracking in Analytics, but Bing PPC transactions were not. I spent a goodly amount of time Googling for the answer and after about an hour of searching, I finally found a post ( Read More >>)
The Google Wonder Wheel is a tool that most search marketers, especially beginners in the field, will appreciate. It provides visual representation of search results that are relevant to the query you submitted. It’s a great way to quickly see related keyword phrases that might have escaped your view in a more traditional text listing ( Read More >>)
Google Insights is a truly insightful tool (pun intended). This hidden gem of a tool is a bit more advanced in nature and can really assist with narrowing in on keyword selections as they relate to geography (states, subregions), category (food & drink, home & garden, lifestyles), and time frame (last year, last 2 years). ( Read More >>)
When I talk with companies about helping them improve the visibility of their website and I mention Google Places and what it is, the effect is like presenting a giant lollipop to a child; their eyes open wide and they get this grin on their face. Google Places for Business is a free (yes, free) ( Read More >>)